At Paramount, production of global 360° campaigns was a key part of series marketing for Paramount+ and Showtime. Managing large crews, multiple sets, and A-list talent, the team delivered key art, motion, and social content that built award-winning campaigns.

Following the massive success of 1883, 1923 S1 was the largest marketing campaign to date for Paramount+. The creative included key art, portrait, and period photography, along with several motion concepts for DOOH, social, and linear placements. Key assets were captured in one high-volume production day at the Dutton Ranch location outside Butte, Montana, where five sets ran simultaneously. With no local studio space, a large structural tent for interior setups was constructed. And with a limited local production base, crew and equipment were sourced from LA, Salt Lake City, Bozeman, and Missoula. Working with show teams - including glam, costumes, props, animal wranglers, transportation, and locations - the crew count was 200+.

The campaign was later extended with secondary motion shoots in LA and New York and cast interviews in Butte, Los Angeles, and Malta.

KEY ART AND PORTRAITS

Photographer James Minchin captured the cinematic key art and character portraits, working inside our custom-built studio and across the landscapes of the Dutton Ranch. Designed to establish the dramatic tone of the series, these setups delivered the campaign’s core launch imagery, including an exclusive Vanity Fair First Look featuring Harrison Ford and Helen Mirren.